"The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage." - Warren Buffet
Standard Trust Bank/ UBA at NYSC
I moved back to Nigeria in Feb. 2005 (after 12years away) with little knowledge of the Nigerian Banking Sector. My first encounter with Standard Trust Bank (“STB”) was at National Youth Service Camp in March 2005. At the Camp there were over ten (10) banks providing services to youth corp members. I noticed something very peculiar – The STB tent was well patornized, while the other bank tents stood empty. I was curious as to why this was the case hence I made inquires from my fellow corp members as to why they seemed to prefer STB to all the other banks. Most of the corp members I spoke to pointed to a map of Nigeria with red dots all over it (that indicated STB branches) as if to say “see stupid American boy STB is in every corner of Nigeria.”
“THE NEW UBA” at HBS
On February 8th, 2006 at the Africa Business Conference at Harvard Business School, Boston, Massachusetts, Mr. Tony Elumelu, the Group MD of United Bank for Africa(“U.B.A”) gave a keynote address. I sat attentively in the audience absorbing every word Mr. Elumelu spoke.
In his speech Mr. Elumelu detailed his journey from a Bank Manager to his establishment of BGL LTD , and BGL’s takeover of the struggling Crystal Bank (later STB). At the helm of STB, Mr. Elumelu took the bank where no other bank would go (a strategy paid off heavily). STB went into every corner of the country – To the Grassroots; STB developed innovative new products and targeted markets (i.e youth corp. members) that other banks ignored. Mr. Elumelu and his team drove the STB brand into the psyche of most Nigerians as a bank that was easily accessible and welcomed everyone, regardless of social class. The most intriguing aspect of the STB story was that a bank that was practically dead a few years ago became very profitable and took over U.B.A - one of the most prestigious banks in the history of Nigeria.
UBA at the NIGERIAN STOCK EXCHANGE
I am always excited to go to the Nigerian Stock Exchange (“NSE”); hence I find every excuse possible to go there. On June 28th, 2006 my excuse to visit the Nigerian Stock Exchange was UBA’s Interactive session with financial stakeholders and stock brokers.
At the event, Mr. Elumelu laid out his vision for the future of U.B.A. His vision was clear and simply – UBA is going to be the leading bank in Nigeria, the leading Bank in West Africa, the leading bank in Africa and finally a leading Global player.
Mr. Elumelu and his team reminded the audience of their continued innovativeness and the dominance of the UBA Group in the Nigerian Financial Services Industry.
On an August 1st, 2005 visit of Mr. Elumelu and the UBA team to the NSE to commemorate STB’s de-listing and the listing of the new United Bank for Africa (UBA) Plc, Director-General, NSE, Dr Ndi Okereke-Onyiuke, speaking on the occasion said: "The emergence of the new UBA shows that Nigerians, when they put their mind into achieving something, can truly perform. Today marks the first truly consummated merger in line with the CBN directive."
I would rephrase Dr. Ndi Okereke-Onyiuke’s statement to say “The emergence of the New UBA shows that Tony Elumelu, when he puts his mind into achieving something, can truly perform..”
UBA’s competitive advantage : Tony Elumelu
In evaluating the stock of any company one should consider many factors like a company’s P/E ratio, history of past performance , profit margins, competitive edge and several other fundatmenatal factors. One of the most important fundamental factors in analysising a business is the track record of the Management. In any analysis of the U.B.A Group Mr. Elumelu should be considered a strong competitive advantage for the Bank.
Mr. Elumelu is a man with vision that sets his mind to achievieng a goal and delivers. I would compare Mr. Elumelu to Warren Buffet who took over an ailing textile mill (Berkshire Hathaway) and turned it into one of the foremost business empires in the world. Just like Buffet, Mr. Elumelu continues to prove himself time and time again. $10,000 invested in Berkshire Hathaway in 1965 (When Buffet took over the company) would be worth well over $50 million today. How much would your 1million naira invested in UBA today be worth in say 10 years, 30 , 40 years from now?